Brad Byrd – Mornings: 6AM til 10:30AM – Media Manager

Brad Byrd – Mornings: 6AM til 10:30AM – Media Manager

Brad Byrd is a native of Lancing, Tennessee and is a graduate of Central High School in Wartburg and the Professional Academy of Broadcasting of Knoxville and is on his second tour of duty at WECO. He originally served as Mid-Day Announcer, Production Director and News Director from 1988 until 1997.

Brad began his career in radio in 1982 at WORI AM 1550 in Oak Ridge, Tennessee where he worked full time while working weekends and remote broadcasts on WOKI FM 100. He then moved on to WNOX 990AM and WNKX FM 95.3 where he worked on air during various time slots while also working as a part time DJ at Knoxville area night spots including Nirt & Girty’s, Desperado and in later years at Cotton Eyed Joe. After becoming a father in 1987 Brad came home to work at WECO in 1988 and remained there until 1997 when he left to pursue other opportunities.

Among those opportunities was entrepreneurship of an Audio Visual Rental company (BB2 Audio Visual) while servicing a contract with the Knoxville Hilton in downtown Knoxville, Tennessee where he served as the Director of Audio Visual Services from 1998 until 2006.

Brad is a racing enthusiast having served as Series Director/Announcer for a dirt late model touring series he helped established known as the Tennessee Thunder Dirt Car Series. He later served in the same capacity with the Southern All Stars Dirt Racing Series and has had several race track announcing stints at many east Tennessee tracks including Wartburg Speedway, Big South Fork Raceway, Tennessee Motor Speedway, Scenic Raceway and Atomic Speedway. Most recently, he served as Promoter/Race Director at Wartburg Speedway from 2015 to 2016.

Brad returned to the WECO Air Waves in spring of 2010 and is currently the Morning Drive Host and is on the air from 6:00am until 10:30am weekdays. He is also Website Administrator for and serves as Traffic Director which involves scheduling radio ads and programming features such as high school sports, UT sports and Nascar broadcasts, etc. the best way to sum up his role (other than the morning show) is Media Manager.

Brad, who has a deceased son, Brad Byrd II (1987-2001) and his wife of nearly 10 years,  Buffy reside in Wartburg. They have one son, Zachary and a 4 year old miniature Dachshund named Sir Bentley.

Brad can be reached Monday through Friday between 6:00am and 10:30am on the request/contest lines at (423) 346-6300 or 1-888-882-1013, at or after 11am each weekday on the business line at (423) 346-3900.


Favorite Movie(s):

The Shawshank Redemption, The Holiday, Sling Blade (Mhmm)

Favorite Book(s):

The Dictionary, The Book of Lists

Favorite Song(s):

More Than A Feeling by Boston, anything from Journey or Bruce Springsteen. My favorite country singers include Tim McGraw, Eric Church, Kenny Chesney, Little Big Town and Zac Brown Band.

Favorite Meal(s):

Grilled steak & baked potato is my all time favorite but I also love pasta. I recently had the Grilled Sirloin Timballo at Johnny Carino’s in Pigeon Forge. It’s a mix of fajita steak and spaghetti and is served in a cast iron skillet. I thought I had died and gone to heaven.

Favorite Get-A-Way(s):

The wife & I love to travel and got to fulfill a bucket list item for both of us with our recent trip to New York City. It was truly a trip of a lifetime. We thoroughly enjoyed it and plan to return as often as possible. We also like renting cabins in the Smoky Mountains any time we get the chance and enjoy hitting the lake on a pontoon. We spent our honeymoon in Las Vegas and truly loved it, another bucket list fulfillment. I think maybe Colorado or California will be next on our list.

Favorite Hobby(s):

It’s no secret that I love stock car racing and any time I get the chance to see a dirt late model race either in person or on I’m there. I also love attending Nascar races, especially at Bristol and occasionally getting to rub shoulders with some of the people in Nascar like the folks at Richmond, Martinsville and Talladega speedways is also very cool.

Favorite On Air Moment (s)

I’ve had a few on-air moments that probably would’ve gotten me fired but they were so funny because they were truly honest mistakes like that time I accidentally told that parrot joke on WECO.

Another time was way back in the 80’s at WORI in Oak Ridge where the boss was listening and heard me trying way too hard and when I didn’t hit my marks like I wanted to, I blurted out the S word as I pounded the counter in the control room. I forgot to turn the mic off before doing that.

I blurted out the same S word when doing news back in the 90s at WECO, only that time it was a recorded newscast that I stuttered on and re-recorded it but forgot to delete the mistake and the s word went out over the air. Whew! Just lucky my bosses have had good senses of humor.

Something about you most people don’t know:

Uhhh, I would have to say most people don’t know that I’m pretty good with tools and pretty good at fixing things. I rarely take my pick-up to a shop for brake work, oil changes or much of anything that I think I can fix myself. I’ve also done a lot of home repairs, built a privacy fence, some brick steps and even installed my own theater room, complete with built-in surround sound, curtains and even an authentic popcorn machine.


Leave a Reply